The finalist marketplace proudly displaying products throughout the gala dinner.
This year, for the first time ever at the New Zealand Food Awards gala dinner, an activated finalist marketplace was created to help fundraise funds for national food rescue charity KiwiHarvest.
has a proud history with the Food Awards, after being named the 2022 Food Hero winner. The charity was nominated and voted by the New Zealand public in recognition of their continued support of the New Zealand food and beverage industry by diverting edible food away from landfills to feed hungry Kiwis. With 11 vehicles on the road and five branches across the country, KiwiHarvest is New Zealand鈥檚 largest food rescue organisation.
Acting 暴风资源 National Events and Sponsorship Manager Anna Baird says the Awards wanted to highlight the critical role New Zealand food charities play in the food and beverage sector and the impact they have on sustainability in Aotearoa, and strengthen the relationship the Awards have with the charity.
鈥淲e came up with a way to proudly display our finalists鈥 products to industry stakeholders in the room, and also offer guests the opportunity to purchase the amazing and highly sought-after products first hand, a request we鈥檝e had many times before!
鈥淲e also wanted to recognise and support this dedicated charity and the work they do, and we knew that our supportive food and beverage community would as well. We couldn鈥檛 have done it without the generosity of our finalists who donated products, the guests who purchased them, and our partners at BNZ who provided us with the mobile payments solutions that allowed the transactions to occur,鈥 Miss Baird says.
The finalist marketplace worked by displaying the products with their recommended retail price (RRP). Guests were invited to purchase items for the RRP, but encouraged to dig a little deeper to back the great cause. Products included a generous mixed meat pack from Nadia Lim鈥檚 , , Island Gelato Co鈥檚 and Culley鈥檚 Savoury Onion Dip, to name a few.
BNZ showcased two mobile payment solutions, and ,聽which enabled guests to make purchases with EFTPOS, credit card or digital wallet throughout the evening.
BNZ Head of Export Business Jason Reeves says it was a great opportunity to be able to showcase mobile payment solutions to the industry.
鈥淎s a proud partner of the New Zealand Food Awards and the leading bank for Kiwi businesses, we were thrilled to showcase the 2023 finalists and partner with two of our business banking clients, KiwiHarvest and 暴风资源, to demonstrate our innovative mobile payment solutions. What better way to showcase how we鈥檙e backing the New Zealand food and beverage sector,鈥 Mr Reeves says.
The finalist marketplace raised an outstanding $1,611, which will enable KiwiHarvest to rescue over 1,700kg of unwanted food and deliver 4,890 meal equivalents into the community. As a result, this will prevent the release of 4,535kg of carbon dioxide into the atmosphere.
KiwiHarvest Founder Deb Manning says they are truly grateful for the funds raised.
鈥淜iwiHarvest are currently distributing around 98,500 meal equivalents each week to 39,600 people in need. We are very grateful for the funds raised through the New Zealand Foods Awards. Every kilogram of food we rescue prevents 2.65kg of carbon dioxide being released.
鈥淏eing involved with events like the New Zealand Food Awards also helps to raise the profile of food rescue and the essential work being done every day around Aotearoa,鈥 Ms Manning says.
The finalist marketplace was such a success that it is rumoured to become a permanent fixture of the gala dinner for years to come.
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