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To make your research more visible and reach a bigger audience, it’s good to share and promote it as widely as possible. This has the potential to increase its impact.

Share your research

Once your research is published, many publishers will allow you to share it more widely via open access channels. These are crawled by Google, and they allow anyone with internet access to read your work. This includes:

• media
• policy makers
• researchers with no access to pricey subscriptions
• practitioners
• the general public.

Our institutional repository is .

Some subject repositories are:

Some scholarly social networks include:

Promote your research

When you promote your research:

• use plain language
• target particular audiences
• include your publication’s digital object identifier (DOI) or handle where possible.

There are a range of channels you can use to promote your research.

Massey channels

Take the help on offer from your unit and Massey, such as media training and Massey News.

List your publications in so they show in the Massey Expertise Search.

Email signature

Include links to your work in your email signature.

The Conversation

The Conversation is a scholarly news website where you can publish a short news story on your research. Your story may be picked up by mainstream media if it is topical.

Blogs

Explain your research in plain language, or write a preview for an upcoming publication. Blogs count as ‘published’ for references in Wikipedia.

Massey provides a that is easy to set up.

Social media

It can be a good idea to share your research on social media platforms such as:

• .

These are increasingly being measured with Altmetrics.

It can take a bit of time, interest and skills to do well and build up a good number of followers on social media.

Wikipedia

Write a few sentences in a relevant article and cite your publication. This potentially gives the best return on your effort.

Wikipedia is usually top of Google results, gets thousands of hits and is easy to edit.

You can link to your work which may dramatically increase readership if it’s open access.